The “College Republican National Committee” has a new web ad targeting voters in six different states, each aimed at supporting a Republican gubernatorial candidate, that Time magazine is calling “The Most Sexist Republican Ad of the Year”. The ad features young women shopping for a wedding dress and, well, I can’t really put this sort of unmitigated sexism into words. Watch for yourself. Here’s the one for Michigan featuring our very own governor Rick Snyder:
Pretty high production values for a group of college kids, eh? And they released six different versions, too.
Here’s what Time had to say about the ad:
In case there is any debate about whether 1) Republicans really want young women on board for the midterms and 2) they’re confused about how to do it, the College Republican National Committee ad for Rick Scott will settle the question once and for all.
The ad features Brittany, a young undecided voter, who appears to be shopping for a wedding dress, but she’s actually shopping for candidates for the Florida Governor’s race, get it? Because women don’t like dirty old politics, women like wedding dresses […]
And we wonder why women think Republicans don’t get them.
Nancy Kaffer at the Detroit Free Press has written a positively scathing, sarcastic diatribe titled “Ladies, think the GOP doesn’t get you? Watch this ad” that is well-worth your time to read, as well.
It’s this sort of complete tone deafness that explains why women are supporting Democrats in unprecedented numbers this election cycle. I haven’t seen this sort of low brow, myopic, and entirely inappropriate pandering to what Republicans think women are about since John McCain chose Sarah Palin for his Vice Presidential running mate.
Why on earth any woman would even give even a passing thought to voting for Republicans this year is beyond me. They are so mired in out-dated, 1950s male chauvinism that they don’t even realize how offensive they are to 21st Century women. And, if we’re talking about people like me, 21st Century men.