Barack Obama, Obama for America, President Obama — July 24, 2012 at 6:17 am

New ad features President Obama doing what he does best — connecting with YOU


“Sometimes politics can seem very small. But the choice you face? It couldn’t be bigger.”

The Obama campaign has a new ad out that’s spectacular. Rather than presenting you with a lot of charts or facts, it features a calm, relaxed and confident President Obama looking straight at you. Light piano music plays in the background. He simply explains to essential differences between him and Mitt Romney.

It’s very effective.

“The Choice”

I’ve always felt that one of the amazing things about Barack Obama is his ability to connect with people on a very human level and this ad is a prime example of that. No drama, no scary music, no ominous voice-over. Just a very handsome, calm and rested-looking man talking straight to you out of the screen.

The ad will run in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.