Much has been made about the epic fail of the Democrats with regard to their messaging. On health insurance reform and nearly every other issue you can name, they always get their asses handed to them by the Republicans. The Frank Luntz right-wing messaging factory has been a far superior operation and has been far more successful at framing the national conversation about all of these issues for a very long time.
Well, that may be about to change. Over the past couple of weeks, Organizing for America(OFA) has begun changing how they talk about the new health insurance reform law passed last year. It was originally known as the “Patient Protection and Affordable Care Act” (PPACA). That has absolutely no “ring” to it whatsoever. The acronym isn’t pronounceable (pee-pee, caca???) and it doesn’t spell anything. However, OFA now refers to it simply as “The Affordable Care Act”. And we will be talking about it a LOT over the next few months.
THAT has a ring to it. It forces Republicans to answer why they want to repeal affordable care and it plants the seed that repealing it will raise our health care costs (which it will over the long-term.)
But, better than that, the Democratic National Committee (DNC) has announced that they have an even better name, this one for the bill the GOP has written to repeal the Affordable Care Act. They are calling it “The Patient’s Rights Repeal Act”.
Oh, boy, do I like that. While the Republicans named their new bill to repeal the reform law the nearly childish “Repealing the Job-Killing Health Care Law Act”, these two new names roll off the tongue much more smoothly. They also tell a more positive story about what is being done by the Republicans and brands them as trying to take away desirable things from Americans, things we fought long and hard to obtain.
Well done, Democrats. More of this, please. A whole lot more of this.
I’m just sayin’…
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